Founded in 2014, Flatiron combines elite digital marketers, product managers and data scientists from leading US gaming companies into an award-winning digital agency.
Most agencies operate in a silo, fundamentally limiting their ability to shape the growth trajectory of your business.
Flatiron Gaming is different.
We work as an extension of your team, developing an end-to-end digital marketing machine tailored to achieve your goals, whether that be a successful state launch, market domination, profitable growth, raising a large round, going public or being acquired.
Success in Real Money Gaming relies on having the right measurement foundation in place.
We’ll help implement an integrated set of analytics and attribution systems, isolating the performance metrics that matter and operationalizing those metrics throughout every facet of the marketing decisioning process.
Allocate your budget on the basis of return on investment, not a flat cost per acquisition.
We develop predictive lifetime value models, allowing you to find better arbitrage in the ad auction by paying more for higher value users and less for lower value users.
The battle for attention becomes more competitive by the day and standing out requires constant introduction of novel creative concepts into the ad auction.
We institute a creative development and testing process that helps you maximize the frequency of creative breakthroughs and unlock new heights of performance.
The ad click is only the beginning.
We analyze every step of the customer journey,
rapidly developing & testing hypotheses to drive
higher conversion rates across all platforms.
Ongoing optimization requires closing the loop between hypothesis generation and conclusion.
We deliver detailed reporting, highlighting key performance trends and the underlying drivers. Our reporting is designed to produce actionable conclusions which guide the next round of experimentation.
We’ll help you build the foundation
required to market efficiently
We’ll develop and execute your paid
campaigns across all major ad channels
Managed Gaming Ad Spend
Webby Award Winner
#1 Sports App
Live in 19 Regulated US States
Flatiron successfully led FanDuel’s digital marketing strategy & execution from the mobile product launch in 2014 through to FanDuel’s acquisition by Paddy Power / Betfair in 2018.
Launched FanDuel's iOS app
Launched Fanduel's Android app
Accolades
WINNER: Best Mobile Sports Experience
WINNER: Best Mobile Site & App: Sports
Accolades
WINNER: People’s Choice Award - Best Sports App
FanDuel Acquired by
Paddy Power / Betfair
Flatiron are truly one of the best customer acquisition teams you can find. They are able to think in a highly strategic fashion, but then quickly distill that thinking into killer execution. They know how to acquire customers highly efficiently while keeping a really great perspective on the broader marketing process.
Nigel Eccles
Founder & CEO - FanDuel
Flatiron are exceptionally experienced and effective digital marketers. At FanDuel they have driven our highly effective digital marketing efforts.
Dan Spiegel
VP, Brand - FanDuel
Flatiron are hands-on, experienced digital marketing practitioners across multiple channels. They not only know the theory, but can find lesser-known undervalued pools of inventory. Flatiron has the ability to step back and frame his actions within the right strategic context. I'd work with them without hesitation.
Andrew Cleland
Managing Director, Comcast Ventures (FanDuel Investor)
Flatiron are thoughtful and forward thinking digital marketers. They are goal/metric oriented while maintaining an eye towards the big picture.
Alan Resnikoff
Partner, Shamrock Capital (FanDuel Investor)
The leading digital agency for US real money gaming.
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